AFFOGATTO - New York Cat Cafe

Affogatto Cafe is a playful cat café concept set in the heart of New York City, inspired by Italian coffee culture and a clever wordplay between *affogato* and *gatto*, the Italian word for cat. The visual identity brings this idea to life through hand-drawn illustrations, expressive typography, and a charming black-and-white aesthetic. Curious cats become the protagonists of the brand, appearing across packaging, coffee cups, menus, merchandise, and printed materials. Blending humor, character, and a cozy neighborhood atmosphere, Affogatto creates a distinctive brand experience where good coffee meets even better company.