IGLOO - Artisan Gelateria

Igloo is a local artisan gelateria and café based in Florence, with over 35 years of history and a strong connection to its neighborhood. The project focused on refreshing the brand’s visual communication while preserving the familiar and authentic character that has made Igloo a local landmark. The visual system combines bold typography, a distinctive blue palette, product-focused photography, and flexible graphic elements to create a recognizable language across social media, printed materials, packaging, digital content, and in-store touchpoints. The goal was to bring greater consistency to the brand, modernize its communication, and make the experience feel cohesive across both digital and physical platforms. A fresh visual language for a local gelateria built around tradition, craftsmanship, and everyday moments.