PIANTALA - Plant sales / Event / Pop - Ups

Piantala is an Italian plant-focused event format that brings together pop-up sales, workshops, entertainment and community experiences across different cities. I joined the project as a graphic designer, supporting the team in the development of visual assets for both digital communication and physical events. The work focuses on creating bold, recognizable and flexible graphics that can adapt to different cities, formats and communication needs while staying consistent with Piantala’s playful visual identity. For the Milano event, the goal was to create a city-specific campaign visual combining one of Milan’s most recognizable landmarks with Piantala’s botanical world, building a graphic language that can potentially be adapted to future locations. Alongside the event communication, I also worked on Piantala’s first OOH campaign, developing visuals for digital billboards across Milan.