SCARPETTA — Italian Pasta House

SCARPETTA is a branding project for an Italian pasta house inspired by one of Italy’s most familiar dining rituals: fare la scarpetta, using bread to enjoy every last drop of sauce left on the plate. The identity celebrates the warmth and spontaneity of Italian dining through bold typography, a red-and-cream color palette, hand-drawn illustrations, and classic checkered patterns. The visual system balances nostalgia with a contemporary attitude, creating a brand that feels playful, recognizable, and rooted in Italian food culture. From menus and tableware to signage, loyalty cards, uniforms, merchandise, and social content, every touchpoint was designed around one simple idea: good food should be enjoyed until the very last bite.